How PANTHER™ Works

The PANTHER™ Click Cost Reduction System is an algorithmically focused and algorithmically-satisfying system.

PANTHER™ is totally "White Hat", totally legal, and a Google-approved service to dramatically get more for your PPC advertising spend. - PANTHER™ IS NOT A BID MANAGEMENT TOOL - PANTHER™ IS NOT A BID MANAGEMENT SERVICE

The PANTHER™ System works through algorithmic campaign organization and optimization, manual ad copywriting optimization, algorithmic keyword clustering management, and dynamic landing page optimization. A campaign consisting of tightly-themed campaigns and ad groups focusing on just one product or service is a major key component of the PANTHER™ Click Cost Reduction System. Each product line, brand, type of service or offering is represented separately with it's own PANTHER™IZED grouping. The PANTHER™ CPC Optimizer System is based on Google's guidelines and rules focusing each keyword, ad, and landing page on exactly the same request.

SCOPE OF PANTHER™ CPC REDUCTION SYSTEM WORK

INITIAL PANTHER™ SET-UP
We create, monitor, and modify PANTHER™ ads and PANTHER™ landing pages, with daily, sometimes hourly, maintenance and content changes that will align with and satisfy algorithmic and human behavior requirements.

• 1.Quality Score Management
  We manage the quality scores with the purpose of increasing overall relevance, increasing capability for position increases, reducing bounce rates, and improving visitor experience. The Quality Score Algorithm is primarily responsible for how much a search engine charges per click. Click fees depend on the popularity and competitiveness of a keyword, the search engine's assessment of how descriptive the ad and keyword are to your landing page, and how frequently your ad is clicked vs. your competitors'.
• 2. PANTHER™ Keyword Clustering Management
  We appropriately cluster all keyword and keyword phrases and pause poor performing keywords. This is a critical element in improving the click-through-rate and increasing Quality Score which can significantly decrease click costs.
• 3. Custom PANTHER™ Account Structure Management
  We structure each account in alignment with Google's Adwords algorithm requirements. This is also a critical element in increasing Quality Score and decreasing click costs.
• 4. Custom PANTHER™ Ad Management
  We create ads that are capable of aligning with exactly the keyword that a searcher is searching for. This is also a critical element in increasing Quality Score and decreasing click costs.
• 5. Custom PANTHER™ Landing Page Management
  We create landing pages that PANTHER™ will use for each adgroup and each keyword from a "template" page you can provide or we can capture from your website. Landing page relevancy is very important as it can significantly reduce your cost-per-click fees.
• 6. Consultation, Updates, and Expert Analysis
  - We provide strategic consultation involving PPC methods and strategies.
  - We are available for meetings, phone calls, and other communications to provide you with full oversight.
  - We are also available to help you understand how effective your current PPC campaigns are at achieving your goals.